Vantage Tees (Afterimage)
Vantage Tees transforms the standard t-shirt—a frontally-oriented message or graphic—into a site for spatial and experiential effects. Using optical effects, altered viewpoints, or purposeful distortions, these tees reconsider the simple act of wearing and reading the ubiquitous uniform of today.
Afterimage exploits a simple ocular defect: staring at one color for too long will "burn out" the eye's retinal cones and create a ghost image in the inverse color. The shirt uses bright, bold colors on both front and back shirt panels. A viewer stares at the registration dot, in the center of the shirt, and then quickly stares at the reverse panel. Staring for a few seconds, an inverse afterimage appears, either causing color overlaps, vibrating adjacencies, or unexpected color fields.